Our Mission
At FragraGenomics, we aim to bridge the gap between biotechnology and fragrance. Our mission is to apply existing microbiome insights to the world of fragrance, while actively exploring new scientific frontiers that connect scent with skin biology.
Our Vision
To pioneer personalised fragrance experiences that respect both the individual and the environment."
Meet the founders
Dr. Abdul Ghafur is a globally recognised expert in infectious diseases and microbial science. With decades of experience studying microbes and their interaction with the human body and environment, he brings a unique scientific lens to fragrance innovation. He has been a leader in public health policy-making, with significant contributions at international forums — especially in the field of antimicrobial resistance. He has delivered keynote lectures at several prestigious conferences, authored numerous influential publications, and served as an advisor to global innovation initiatives such as the UK’s Longitude Prize on Rapid Diagnostics — a pioneering effort focused on microbial precision tools.
As someone who has spent a lifetime exploring the invisible world of microbes, Dr. Ghafur finds an uncanny parallel in the invisible allure of scent. The mystery of oud — deep, resinous, and ancient — captivates him in much the same way as the unseen depths of the microbial universe. At FragraGenomics, he merges these twin fascinations, bringing scientific insight to the poetic world of fragrance.
Dr. Ghafur’s expertise in microbial interactions, genomics, and diagnostics underpins the scientific foundation of FragraGenomics. His aim is to harness existing data on bacterial enzymes and volatile organic compound metabolism — applying this to perfume performance in a wellness-focused, non-medical context.
Ms. Nishi Ghafur is a homemaker and fragrance enthusiast who has long been captivated by the emotional and aesthetic power of scent. Her support for wellness innovation and her intuitive grasp of how fragrance fits into everyday life have been vital to the FragraGenomics journey. She brings a grounded, personal dimension to the initiative’s vision of personalised perfumery.